On-Page Optimization

On-Page SEO is the process of optimizing individual web pages in order to rank on top and bring more suitable traffic in search engines. On-page assign to both the content and HTML source code of a page can be optimized, as opposed to off-page SEO which refers to links and. On page SEO include high quality content, optimize headlines, Html tags like (header, title, descriptions), alt images. Make sure your website is high level expertise, authoritativeness, and trustworthiness.

Why on page SEO important ?

On-Page SEO is important because it helps google search engine to understand website content. A search engine has a greater focus on relevance and semantics. Google search engines need to understand what users are actually searching for when they type an inquiry.

Adapting to this improvement is required, and you can do it by assure that your website and its content – both is visible to users on your webpages (i.e., text, images, video, or audio) and details are only visible to search engines are well-optimized according to the latest practices.

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On-Page SEO Techniques:

1. E-A-T (Expertise, Authoritativeness, Trustworthiness)

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness are three elements that Google uses to measure how much trust it should place in a brand or website. Google wants to give its customers the best experience possible, so it only wants to advertise those websites that it fully trusted.

2. Title Tag

The title tag exists in the head section of each webpage, providing a basic clue or context as to topical subject matter of the various pages it is on. The title tag has a little impact on organic ranking. If your tags are missing, duplicate and poor written tags can all negatively impact your website.

3. Meta Description

Meta description is an HTML attribute that provides visitors to know what a page is about before they click on it. Meta description is important for optimizing web pages. Meta description help to improve-

• It improves your CTR (Click Through Rate).

• It improves the quality of a result page.

• It helps to know what your best offers.

4. Headlines

Headlines are used to help search engines to decide which website is suitable for user queries. Always use the best headlines that match the most common relevant search engines.

5. Header Tags

Heading tags are used in html structure to your web page from a seo point of view. Header tags are used to understand heading and subheading of a web page. The most important tag is heading tags is the H1 tag.

6. SEO Writing

SEO writing is the practice of keywords and key phrases within web content. Digital Marketers use SEO to increase their site’s organic traffic and SERP (search engine result page) rankings. Write high quality and user friendly content for your website to increase your web ranking.

7. keyword Cannibalization

When more than two web pages are designed to rank the same keyword are known as keyword cannibalization. It makes it good to rank both web pages on top in search engines result page. Using keyword cannibalization can affect your domain authority and quality of your website. Google can easily devalue your website if you use keyword cannibalization.

8. Content Audit

Content audit is the process of reviewing content of your website. This process allows you to check your content is user friendly and easy to understand. Content audit allows you to mature your content and digital strategy so your website can more effectively and expertly provide material that the user needs.

9. Image Optimization

Image optimization is the process of reducing image file size without losing image quality. So that page load time remains slow. Image optimization has a direct impact on your page loading speed. So the user gets a better experience on your website.

10. User Engagement

User engagement measures user's find value in a product or service. Engagement can be measured by various  activities such as downloads, clicks, shares, and more. Highly engaged users are commonly more beneficial, provided that their activities are tied to helpful outcomes such as purchases, signups, subscriptions, or clicks.