People are exhausting digital content on a daily routine. Soon traditional marketing platforms will be dissolve, and the digital marketing will perfectly take over. There are a number of advantages in Digital Marketing. Unlike traditional marketing, digital marketing is more affordable.People have moved on to tablets, phones, and computers, through these electronic gadget's digital marketers gain more audience.
SEO Stands for " Search Engine Optimization" it basically use for increasing the quantity and quality of a traffic to a website through the organic search search result.
How SEO Work ?
Whenever we want information about any product. We simply search this query on search engines like Google, Yahoo, Bing and more. Now you can see there are lot's of website who provide information of product you search on google. We can rank our website on top of the search engine result page through using seo techniques. There are two types of seo :-
White Hat Seo: White Hat Seo refers using techniques and strategies that target audience to opposing a search engine. Techniques we used in white hat is keyword analysis, keyword research, re-write meta tags, link building, content writing for human's. These techniques make your website long term investment in google search engine.
Black Hat Seo: Black Hat Seo using those techniques who work against the guidelines of search engine. Using black hat techniques and strategies to get higher ranking without following any rules. Some techniques used in black hat seo is keyword stuffing, link farming, hidden text and content spamming.
On-page: On-page seo also known as On site seo. On-page seo is a form to optimize your webpage obey to google guidelines to get higher rankings on search engines. It helps to get quality web traffic and help you to get the conversion you want. We used on page seo for google crawler can easily fetch our details of our website. These are the step are used in on-page optimization:
1. H1,H2,H3 tags.
2. Meta titles, Meta keyword, Meta description.
3. Url Optimization.
4. Content Optimization.
5. Image Optimization.
6. Speed Optimization.
7. Mobile friendliness.
Off-Page: Off page SEO assign to techniques you can use to improve the rank of a web site in the search engine results page. It is long term time consuming process. Using off page google measure your website reliability . Off page is used to promote website on other's website to get higher rank on google. We can promote our site using link submission in different site. There are lots of submission like:
1. Directory submission.
2. Article submission.
3. Social Bookmarking.
4. Image sharing.
5. Classified submission.
6. PPT submission.
7. Business listing.
8. Blog submission.
Benefits of digital marketing:
-Digital Marketing is Cost Effective.
-Digital Marketing is Measurable.
-Digital Marketing allows to target Audience.
-Digital Marketing improves Conversion Rate.
-Digital Marketing to reach more Qualified buyer's online.
-Digital Marketing connects to Mobile customers.
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